Ciprian (Cip) Irimies
Product Strategy & Design Leadership
I help founders and product leaders decide what to build, and be able to say why.
Twenty years across e-commerce, fintech, proptech, enterprise SaaS and emerging technology. Founding in-house teams in Romania and the Philippines, and delivering product and service design for organisations in nine countries.
I work at the seam between business strategy, design and engineering. Turning ambiguous goals into system-level product decisions that engineering teams can build without dilution.
Most of what looks like a product problem is an agreement problem wearing a product problem's clothes. Nobody has ever opened with 'we do not actually agree on what this is'. They open with a redesign brief. I have learned to hear both.